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What do women want and how do you write advertising copy for them.

Good copy depends on savvy and honest marketing skills and should be written for the target audience.

Your copy can make or break your website; the content on your site should support your product, company or service. When it doesn’t, sites don’t work.

Every website can be said to fit a kind of gear ratio: slow and powerful 1st gear for those sites that need power over speed right up to those sites in overdrive that trade power for lightning quick speed and entertainment value.

Many people make the mistake of assuming that creativity or originality is what sells. This is not true.

There is a lot of confusion about WordPress. I will attempt to clarify and define the differences so

This may not be a sexy subject, but if you have worked on the computer for a while, you have probably experienced a backup failure. But beyond installing a backup system and integrating it into your routine, there are still loopholes that can ruin all your hard work.

Let’s say you have an idea to create a game. The form of the game is what is copyrightable; meaning that unless you develop the game into a material form, you cannot claim ownership.

How to design a good-looking book that takes into account the gutters and margins.

People often ask me how they can protect their work. There is a lot of confusion about what form of protection is appropriate. When should you use copyright? And what exactly is a patent or trademark? Here’s a quick summation: