Sometimes the best solution is a subtle one. The word “Lost” hides out in the open, while the reflection of the boy in the water is indistinct, like a distant memory. The word, “Lost” is in the same blue as the water below, and the image of the upside-down boy projects downward from the word, calling attention to the boy’s reflection.
Typography
Myriad Pro
Hidden Grandma
A children’s book that “hides” Grandma in ever-more ridiculous places. Design and branding: part of the “I Love my Grands” series.
No Time Like the Present
Stark, bright posterized illustrative style underlines the title in the artwork with the shadow of the runner that points to her future romantic interest in the distance.
The Creative Life in 365 Degrees
The cover uses very simple graphics; a circle in an elliptical orbit around the title. The image offers a visual pun that contrasts the idea of 365 days vs. 360
The Myth of Race
The image is of a push-up toy that I bought in Chelsea a few years ago. Tension is conveyed by the jarring offset of the foreground and background colors.