The Tarot Key

Posted by The Wave on

The cover features a classical painting of enlightenment, called “The Universum.”

The book’s interior uses a large, screened-back (grayed) image on the left page of each entry, balanced by the smaller image on the right in black. Although the cost of manufacture required that the interior of the book be in black and white, the images provide the necessary detail for the reader. These images were taken from the public domain version of the Rider Waite Smith deck and processed through a special technique in Photoshop to render the original full color to black and white line art.

Subsequent pages cover the meaning of the corresponding Magician card in the Tarot of Creativity.

All the “one” cards are then explained, starting with the meaning of the Rider-Waite-Smith tarot and then the meaning of the corresponding card in the Tarot of Creativity.

Another nice detail in the design is the reversed number in the gray box on the right-hand side of the page, which provides a handy way to flip through the book and easily find your card by its number. The book is designed so that all the numbers are in the same section; each number section starts with the Major Arcana card of the set. Therefore, to find the 3 of Wands, you would flip the pages to the number 3, The Empress, and go forward from there.

Cover Typography
Friz Quadrata
Stone Sans Sem ITC TT

Interior Typography
Body: Adobe Garamond Pro
Title Page: Optima
Chapter Heads: Gill Sans Light
Keywords: Futura Medium Condensed

Photoshop Illustration and Design, Aliyah Marr

Available on Amazon:
https://www.amazon.com/Tarot-Unlock-Secrets-Your-Soul/dp/1517529433

Illustration and Design Aliyah Marr

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Book Design

Hidden Grandma

A children’s book that “hides” Grandma in ever-more ridiculous places. Design and branding: part of the “I Love my Grands” series.

No Time Like the Present

Stark, bright posterized illustrative style underlines the title in the artwork with the shadow of the runner that points to her future romantic interest in the distance.

The Myth of Race

The image is of a push-up toy that I bought in Chelsea a few years ago. Tension is conveyed by the jarring offset of the foreground and background colors.

Anonymous was a Woman

The subtitle, “an exploration of gender and genius,” was inserted inside the area of the title instead of placing it in a more traditional location underneath the title.

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